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CompetLab
Competitive Intelligence for the AI Era

Get recommended by AI.

CompetLab shows you exactly how to earn it — and keeps you sharp as it shifts.

The spine · AI Visibility

Built for B2B SaaS in competitive categories — where buyers ask AI which tool to use.

See exactly where you stand. And why it moves.

Every cycle, CompetLab asks the engines the questions your buyers ask — across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews — and records who gets recommended, who gets trusted, and who's invisible. Anyone can show a snapshot; we map why it moves.

When you act on your briefing, the next edition measures again. You make the plays; when you close a ticket, the next edition that can measure it writes the check before the ticket opened beside the first check after it closed. See it on a sample board →

Six dimensions you watch live; fourteen feed the monthly briefing.
Who AI recommendslast 12 weeks
comparison page shippedw01w04w07w10w12
pellowmark.exampletovaqa.exampleyourbrand.example
Recommended bythis month
ChatGPT▲
Claude▲
Perplexity—
Gemini▲
AI Overviewsdoesn't name you—
how often each engine names you · movement vs last month · not a placement
Query loglive demo
[ai▸q] openai "best platforms for mid-market teams?" → you: named ✓
[ai▸q] claude "who do you trust for competitive intel?" → you: named ✓
[ai▸q] gemini "alternatives for B2B SaaS monitoring?" → you: not named

Sample data · fictional brands

what shapes a citation · five supporting dimensions
AI Sources

what Perplexity and Google AI Overviews read before they answer — and whether you are on those pages.

Tech & Trust

the crawler access and trust signals that shape whether engines can reach you — and trust you.

Content

the content footprint that shapes whether engines find you.

Positioning

the messaging that shapes how engines describe you.

Pricing

the price story engines surface when buyers compare.

THE STRATEGIC BRIEFING

Not a dashboard to interpret. A briefing that ends in a decision.

Illustrative samplewhat a real CompetLab briefing looks like.

Strategic Briefing · No. 11 · October 2026

Your position held on ChatGPT, slipped on Gemini — here's the move.

Across the last four weeks your visibility held steady where buyers ask ChatGPT, but Perplexity began retrieving a competitor's new comparison pages, and Gemini began naming that competitor. The gap is still small, and it's closeable this month.

What changed

A competitor shipped comparison pages, and AI engines began naming it on buyer-intent questions — .

comparison pages · last 4 weeks184W1W2W3W4
a competitoryou
What it means

On one of five engines, you're drifting from the shortlist for high-intent queries. It hasn't spread to ChatGPT or Claude yet.

What to do next

Publish the two comparison pages buyers ask for, and make them legible to AI crawlers. Highest impact, lowest effort this cycle.

What to watch

Watch whether ChatGPT starts naming that competitor on the same questions — the next check will show it.

sourceCompetLab monitoring · Oct 2026verified

Two clocks. Catch the move while it's still a move — then make sense of it.

FAST CLOCK

Continuous monitoring + alerts

the moment a competitor moves

delivered where you workSlackTelegramwebhookemail digest
live feedillustrative sample
  • competitor changed pricing page2h ago
  • new positioning page detected5h ago
  • core company not on your listyesterday
  • security headers downgraded2d ago
urgentwatchinfo
SLOW CLOCK

The Strategic Briefing

the analyst's read on everything that moved — and what's about to.

cadenceNo. 11
every monthor every two weeks on Processthe Strategic Briefing
next · No. 12 · Nov 10
one system, two tempos
THE SYSTEM

Anyone can show you a number. The system underneath is what tells you what to do.

A number is stale by tomorrow, and a point-in-time checker can't tell you why. The four layers underneath turn it into a decision.

four layers · one system
01
Position over time

Not a snapshot — the moving picture, week over week.

02
Across every engine

ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews answer differently. We watch all of them.

03
Against competitors

Where you stand relative to the set buyers actually compare you to.

04
What shapes citationyour lever to climb

What actually moves your position — so you know exactly what to change.

How it's made

Fourteen researchers. One auditor. One verdict.

Every CompetLab briefing is built like an intelligence product: researched at full fidelity, audited before a word reaches you, then sharpened into one clear call.

/01

Research

Fourteen agents fan out — one per dimension, plus a dossier on every competitor. Nothing compressed, nothing skipped.

AI VisibilityAI SourcesAgent AdoptionAI EcosystemPositioningPricingContentTech & TrustCustomer VoiceReliability & StatusFunding & CapitalHiring & GTMProduct LaunchesLandscape+ a dossier per competitor
/02

Verify

An independent auditor re-pulls every load-bearing claim. Suspect findings get flagged, corrected, or killed — and corrections carry forward.

auditor logillustrative sample

⚑ suspect “no comparison pages” → re-pulled → 8 found, ✓corrected

✓ verified rival status incident — independently re-pulled

✓ verified pricing change — re-checked against their live page

· blocked channel recorded as a limitation, never as a weakness

/03

Brief

One document takes a position: what changed, what it means, what to do, what to watch — every claim linked to its evidence.

your briefing

  • what changed
  • what it means
  • what to do
  • what to watch
✓verified · evidence-linked · monthly
Comparison

Deeper than a number.Less work than a suite.The system beneath both.

AI Visibility over time
By hand
Point AI checkerspartial
Enterprise CIyes
CompetLabyes
14-dimension system (6 live + 8 leading)
By hand
Point AI checkers
Enterprise CIpartial
CompetLabyes
Strategic Briefing (what to do)
By handpartial
Point AI checkerspartial
Enterprise CIpartial
CompetLabyes
Continuous alerts
By hand
Point AI checkerspartial
Enterprise CIyes
CompetLabyes
API · MCP · SDK · Skills
By hand
Point AI checkers
Enterprise CIpartial
CompetLabyes
Price
By handyour time
Point AI checkers$29–300 a monthentry plans
Enterprise CIpriced by quote
CompetLabfrom $499 a month
partialnot coveredbuilt in
PLATFORM

CI infrastructure — for your stack and your agents.

Public REST API, MCP server, TypeScript SDK, and Agent Skills.

Plus competlab-fetch — web fetch for agents (renders JS, clears bot-protection → returns clean text), a tool most teams pay for separately. Included.

See where you stand — and earn the recommendation.

14-day free trial, no card. Cancel any month.