Ask Your AI About Your Competitors

Use CompetLab directly from Claude Code, Cursor, VS Code, or any MCP-compatible client.

Claude CodeCursorVS CodeChatGPT

What You Can Do

Ask Claude to analyze your competitor's positioning

Check if ChatGPT recommends you or your competitors — without leaving your editor

Feed competitive data into your automated workflows and reports

Compare your product against competitors in natural language

Get a prioritized action plan — what to do this week to beat a specific competitor

Monitor pricing changes across your competitive landscape

What You Can Ask

Not just data lookups — prompts that make AI think with your competitive data.

Quick Start

“What are my competitors doing differently on their pricing pages?”

“Show me my latest competitive alerts.”

Strategic Analysis

“Pull my action plan and the latest positioning data for all competitors. Which competitor is the biggest threat to us right now and why? What's one thing I should change on my homepage this week to differentiate?”

“Compare our AI visibility scores against competitors across all three providers. Where are we winning and where are we invisible? Draft 3 specific content ideas that could improve our weakest provider.”

Competitive Monitoring

“Check all my alerts from the past week. Summarize what changed across competitors — pricing moves, new content, positioning shifts. Flag anything that needs an immediate response from our team.”

“Look at the content changelog for all competitors. Who published the most new content this month? What topics are they betting on that we're ignoring? Should we care?”

Reports & Deliverables

“Build me a competitive briefing I can share with my team. Include: our position in each of the 5 dimensions, top 3 threats, top 3 opportunities, and a prioritized action list for next sprint.”

“Pull pricing data for all competitors and our own pricing. Am I priced too high, too low, or just right? What would you recommend and what's the risk of each option?”

Getting Started

claude mcp add competlab \
  --transport http \
  --header "CL-API-Key: cl_live_your_key_here" \
  https://mcp.competlab.com/mcp

Authentication

You need a CompetLab API key. Grab one from Organization Settings → API Keys in the app, then paste it into your client config above — replace cl_live_your_key_here with your actual key.

One key covers your entire organization — all projects, all tools, no extra setup.

Go to CompetLab app →

Don't have an account yet? Start a free trial — your API key is available immediately.

Available Tools

24 tools across all competitive intelligence dimensions.

All read-only in v1. Each tool maps 1:1 to a REST API endpoint — see the full API reference for detailed schemas and parameters.

Projects

Tool	Description
list_projects	List all projects in your organization
get_project	Get project details and monitoring freshness

Competitors

Tool	Description
list_competitors	List monitored competitors for a project
get_competitor	Get competitor details and monitored pages

Tech & Trust Profile

Tool	Description
get_tech_trust_dashboard	Latest tech stack, security headers, trust signals for all competitors
get_tech_trust_history	Paginated history of monitoring runs
get_tech_trust_run_detail	Full data for a specific historical run

Content Intelligence

Tool	Description
get_content_dashboard	Latest content analysis — sitemaps, categories, gaps
get_content_history	Paginated history of monitoring runs
get_content_run_detail	Full data for a specific historical run
get_content_changelog	Detected content changes over time

Positioning

Tool	Description
get_positioning_dashboard	Latest homepage messaging analysis for all competitors
get_positioning_history	Paginated history of monitoring runs
get_positioning_run_detail	Full data for a specific historical run

Pricing Intelligence

Tool	Description
get_pricing_dashboard	Latest pricing plans and market analysis
get_pricing_history	Paginated history of monitoring runs
get_pricing_run_detail	Full data for a specific historical run

AI Visibility

Tool	Description
get_ai_visibility_dashboard	AI Visibility scores across ChatGPT, Claude, Gemini
get_ai_visibility_history	Paginated history of visibility checks
get_ai_visibility_check_detail	Full data for a specific visibility check
get_ai_visibility_trend	AI Visibility trend over time, filterable by provider

Analysis

Tool	Description
get_action_plan	AI-generated competitive action plan across all dimensions

Alerts

Tool	Description
list_alerts	Competitive change alerts, filterable by dimension and severity

Schedules

Tool	Description
list_schedules	Monitoring schedules for all 5 dimensions

Troubleshooting

"Connection refused" or timeout

Check that you're using https://mcp.competlab.com/mcp (with /mcp path). Ensure your client supports Streamable HTTP transport. If your client only supports SSE or stdio, see the last item below.

"CL-API-Key header is required"

Your API key must be sent as a CL-API-Key header, not Authorization: Bearer. Check your client config.

"Invalid API key format"

API keys start with cl_live_. Generate one at app.competlab.com → Organization Settings → API Keys.

"My client doesn't support Streamable HTTP"

Older MCP clients may only support stdio or SSE. Update your client to the latest version. All major clients (Claude Code, Cursor, VS Code) support Streamable HTTP as of 2025.

Ready to try it?

Start your free trial and you'll have an API key in under a minute.

Start Free Trial

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