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Ask Your AI About Your Competitors

Use CompetLab directly from Claude, Cursor, VS Code, or any MCP-compatible client.

Use Cases

What You Can Do

Ask Claude to analyze your competitor's positioning
Check if ChatGPT recommends you or your competitors — without leaving your editor
Feed competitive data into your automated workflows and reports
Compare your product against competitors in natural language
Get prioritized actions — what to do this week to beat a specific competitor
Monitor pricing changes across your competitive landscape
Prompt Library

What You Can Ask

Not just data lookups — prompts that make AI think with your competitive data.

Quick Start

What are my competitors doing differently on their pricing pages?

Show me my latest competitive alerts.

Strategic Analysis

Pull my Strategic Briefing and the latest positioning data for all competitors. Which competitor is the biggest threat to us right now and why? What's one thing I should change on my homepage this week to differentiate?

Compare our AI visibility scores against competitors across all three providers. Where are we winning and where are we invisible? Draft 3 specific content ideas that could improve our weakest provider.

Competitive Monitoring

Check all my alerts from the past week. Summarize what changed across competitors — pricing moves, new content, positioning shifts. Flag anything that needs an immediate response from our team.

Look at the content changelog for all competitors. Who published the most new content this month? What topics are they betting on that we're ignoring? Should we care?

Reports & Deliverables

Build me a competitive briefing I can share with my team. Include: our position in each of the 13 dimensions, top 3 threats, top 3 opportunities, and a prioritized action list for next sprint.

Pull pricing data for all competitors and our own pricing. Am I priced too high, too low, or just right? What would you recommend and what's the risk of each option?

Tool Catalog

Available Tools

33 tools — the competitive intelligence dimensions, the Strategic Briefing, and free site-audit tools.

30 read-only, plus 3 async-start scan tools. The competitive intelligence tools each map to a REST API endpoint — see the full API reference for detailed schemas and parameters.

Projects

list_projectsList all projects in your organization
get_projectGet project details and monitoring freshness

Competitors

list_competitorsList monitored competitors for a project
get_competitorGet competitor details and monitored pages

Tech & Trust Profile

get_tech_trust_dashboardLatest tech stack, security headers, trust signals for all competitors
get_tech_trust_historyPaginated history of monitoring runs
get_tech_trust_run_detailFull data for a specific historical run

Content Intelligence

get_content_dashboardLatest content analysis — sitemaps, categories, gaps
get_content_historyPaginated history of monitoring runs
get_content_run_detailFull data for a specific historical run
get_content_changelogDetected content changes over time

Positioning

get_positioning_dashboardLatest homepage messaging analysis for all competitors
get_positioning_historyPaginated history of monitoring runs
get_positioning_run_detailFull data for a specific historical run

Pricing Intelligence

get_pricing_dashboardLatest pricing plans and market analysis
get_pricing_historyPaginated history of monitoring runs
get_pricing_run_detailFull data for a specific historical run

AI Visibility

get_ai_visibility_dashboardAI Visibility scores across ChatGPT, Claude, Gemini
get_ai_visibility_historyPaginated history of visibility checks
get_ai_visibility_check_detailFull data for a specific visibility check
get_ai_visibility_trendAI Visibility trend over time, filterable by provider

Strategic Briefing

get_briefingSynthesized, prioritized cross-dimension briefing — what changed, what it means, what to do

Alerts

list_alertsCompetitive change alerts, filterable by dimension and severity

Schedules

list_schedulesRecurring schedules for all 5 monitored dimensions

Site Audit (free tools)

start_agent_adoption_scanStart an agent-adoption scan of any public site (async)
get_agent_adoption_scanAgent-adoption results — 25 signals, a 0–100 score, an L1–L3 level
start_tech_stack_scanStart a tech-stack detection scan of any site (async)
get_tech_stack_scanTech-stack results with the HTML/header evidence behind each detection
start_trust_signals_scanStart a trust-signals audit of a homepage (async)
get_trust_signals_scanTrust-signals results — badges, reviews, logos, case studies, with evidence
check_ai_crawlersReport which AI crawlers a site's robots.txt allows or blocks (21+ bots)
check_sitemapAnalyze and categorize a site's sitemap; surface content gaps
fetch_urlAI-ready web fetch — renders JS, clears bot-protection, returns clean text
Help

Troubleshooting

"Connection refused" or timeout
Check that you're using https://mcp.competlab.com/mcp (with /mcp path). Ensure your client supports Streamable HTTP transport. If your client only supports SSE or stdio, see the last item below.
"CL-API-Key header is required"
Your API key must be sent as a CL-API-Key header, not Authorization: Bearer. Check your client config.
"Invalid API key format"
API keys start with cl_live_. Generate one at app.competlab.com → Organization Settings → API Keys.
"My client doesn't support Streamable HTTP"
Older MCP clients may only support stdio or SSE. Update your client to the latest version. All major clients (Claude Code, Cursor, VS Code) support Streamable HTTP as of 2025.

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